Toblerone may not be the most famous chocolate brand in the world, but it’s arguably the most iconic — especially when it comes to travel.
“Most people believe the shape is a symbol of the Swiss mountain landscape … but the real story is actually about [how] Mr. Tobler wanted to create something different, going against the norm, a triangle in a world that was square.”
“The feeling of luxury and indulgence is where [the brand] hits the mark across cultures. That equates to how a traveler feels when they travel — it’s a treat, and when you travel you are treating yourself.”
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