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Barry Callebaut Partners Attelli In First Production Plant In Africa

The Barry Callebaut Group has announced the signing of a long-term agreement with Attelli SARL, a distributor and confectionery manufacturer based in Casablanca, Morocco.

Attelli, which is part of the French COFRAPEX Group, specializes in catering, food distribution and retail in Morocco and neighbouring African countries.

Under the terms of the agreement, Barry Callebaut is taking over the manufacturing asset of Attelli in Casablanca, establishing the Group’s first production footprint in Morocco, and subsequently on the African continent.

In addition, Barry Callebaut is entering into a long-term supply agreement for compound with Attelli.

This partnership allows the company to better cater to local demands and accelerate its expansion in North Africa.

“We are delighted to partner with Barry Callebaut, the world’s leading chocolate manufacturer,” said Hadrien Devichi, General Manager Attelli.

Devichi noted, “Thanks to the agreement, we can expand our product portfolio at the highest international quality standards and offer our customers a wider range in Morocco and beyond.”

The signing of this long-term agreement comes only five months after the opening of the CHOCOLATE ACADEMY™ Center in Casablanca, Morocco, a creative platform where chefs and artisans can showcase and develop their talent and skills.

“After the opening of our CHOCOLATE ACADEMY™ Center in Casablanca, this is a new milestone that will unlock the promising market potential in North Africa,” said Amine Mebrouki, General Manager Middle East & North Africa at Barry Callebaut.

“Thanks to the partnership with Attelli SARL, we will gain further insights into the needs of local customers and provide locally produced goods, allowing us to drive growth in different segments, from Gourmet to Food Manufacturers,” Mebrouki further stated.

According to Barry Callebaut, the CHOCOLATE ACADEMY™ Center and the factory will complement each other, by offering co-creating and co-developing opportunities as well as manufacturing solutions.

The parties agreed not to disclose any further terms of the agreement.

Barry Callebaut is one of the world’s leading manufacturers of high-quality chocolate and cocoa products, with annual sales of about CHF 7.2 billion (EUR 6.6 billion / USD 7.9 billion) in the fiscal year 2020/21.

The Zurich-based multinational runs more than 60 production facilities worldwide and employs a diverse and dedicated global workforce of more than 13,000 people.

The Barry Callebaut Group serves the entire food industry, from industrial food manufacturers to artisanal and professional users of chocolate, such as chocolatiers, pastry chefs, bakers, hotels, restaurants or caterers.

Officials explain that the company is committed to making sustainable chocolate the norm by 2025 to help ensure future supplies of cocoa and improve farmer livelihoods.

It supports the Cocoa Horizons Foundation in its goal to shape a sustainable cocoa and chocolate future.

Kojo Hayford
Source Cocoa Post
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