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Voice of Cocoa

New WCF President Martin Short To Lead Effort To Raise Farmer Incomes

The World Cocoa Foundation (WCF) has appointed Martin Short as its new President, replacing Richard Scobey who left on May 1, 2021.

Short is expected to lead efforts by cocoa and chocolate companies to make the cocoa supply chain sustainable by raising farmer incomes, fighting child labour, and ending deforestation.

A WCF press release said Short’s appointment takes effect from September 7, 2021.

Short, who is a British national, joins the World Cocoa Foundation after holding leadership positions in the non-profit and private sectors.

His most recent position was as Chief Executive Officer at The Power of Nutrition, a United Kingdom and U.S.-based non-profit.

It works in Sub-Saharan Africa and Southeast Asia to improve nutritional welfare and the care of children under five-years old as well as for mothers of a birthing age.

According to WCF, Short previously held leadership positions at UBS Group AG, a Swiss multinational investment bank and Lions Head Global Partners, a frontier and emerging market investment bank.

“I am both honoured and delighted to be joining the World Cocoa Foundation at this decisive moment as there is a great opportunity to make important strides in bringing sustainability to all aspects of the cocoa supply chain,” Short said.

“WCF plays a critical role in the convening of governments, companies, civil society and cocoa-growing communities around collective action and a shared vision. I, therefore, look forward to leading it to achieve its objective of a thriving and sustainable cocoa sector, where farmers prosper, communities are empowered, and the planet is healthy,” he added.

Chairman of WCF, Barry Parkin, who led the search process, noted that Short’s appointment comes at an important time for sustainability efforts by cocoa and chocolate companies.

WCF noted in the statement that cocoa prices are under pressure amid the COVID-19 pandemic, and this has undermined farmer incomes.

It said public-private efforts to stop deforestation and restore degraded lands have advanced but further progress is needed, adding company and government efforts to combat child labour have shown they work and need to be expanded significantly.

WCF observed also that, consuming countries are considering legislation that will seek to address some of the inequalities within the cocoa supply chain and the World Cocoa Foundation will be working closely with its industry partner associations to ensure these new regulations are workable, efficient, and effective.

“As a leader in the private and non-profit sectors, Martin has shown that collaboration and partnerships produce results, and this will be critical to further WCF’s strategy of driving change through collective action,” said Parkin.

“Martin has a deep understanding of value chains in public and private sectors and the interlinkages between sectors that impact lives and livelihoods. This will be crucial in the years ahead to achieve measurable advances for cocoa-growing communities around the world and I look forward to working with Martin to take the work of WCF to the next level,” said WCF’s Chairman.

Kojo Hayford
Source Cocoa Post
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